OLux x Avaza

OLux x Avaza: Elevating Wellness Through Conscious Luxury

At OLux, we believe wellness is an essential part of luxury living. That’s why we are proud to partner with Maison AVAZA, a conscious luxury brand at the intersection of fashion, wellness, and technology, to offer holistic, personalized experiences that empower women both inside and out.

Through this collaboration, OLux integrates Avaza’s innovative AVAZA Profile Engine™️, which combines neuroscience, emotional profiling, and aesthetic preferences, into our wellness offerings. This allows us to deliver therapeutic experiences, lifestyle tools, and tailored self-care rituals that align with each individual’s inner state and outer identity.

From bespoke wellness treatments to emotionally intelligent coaching and holistic programs, the OLux x Avaza partnership represents a new standard in luxury wellness  where personal expression meets self-care. Together, we help women feel understood, supported, and empowered at every stage of their wellness journey.

Discover a world where fashion, wellness, and technology converge to transform everyday well-being into a luxurious, personalized experience.

Maison AVAZA is a brand that bravely posits fashion and health, incorporating our most immediate means of communicating identity into our holistic approach to wellbeing.

Fashion’s ability to aid self-reflection forms the heart of AVAZA, crafting original items in response to a client’s unique emotional profile, offered in combination with a menu of therapeutic services. Our mission is to promote personal wellness through look and feel, each expression complementary to the other.

The handcrafted items that compose our ready to wear collection are created from the finest fabrics, sourced responsibly from across Europe. Our consciousness leads us to create with a mind to the social and environmental impact of production, with each piece made by hand in our  atelier in Georgia.

Maison Avaza’s unique methodology yields authentic personal brands, truly tailored to the individual at a most instinctive level. Avaza taps into personal taste through the touch points of balanced mental wellbeing, health and lifestyle.

We help women celebrate the SELF through our holistic approach to identity reflection, handcrafting one-of-a-kind pieces in the exclusive spirit of couture to capture the unique beauty of a person. Using the finest materials sourced sustainably from across Europe, each bespoke piece tells the story of the wearer, anchored by her radiant elegance and magnetic confidence.

Underscoring all of this is a responsibility to do good and share the blessings of success.